Usually the word CONTENT fills most bloggers or website owners with absolute fear and that need not be the case. I know from personal experience that writing content filled me with dread. The first thing would come into my mind was, how should I start? What do I want to say? How long is this going to take me?
If you allow yourself to get carried away with these questions floating around in your head, that will be the biggest roadblock to you getting started. The easiest way to get started, is to just start writing anything, if you don’t like what you’ve written you can easily edit it later. In this article I am going to show you how to write seo content for a website that is interesting to your reader’s.
The joy of keyword research
Keyword research really is your best friend, it is the foundation of all your content. If you don’t take the time to dig in and do some proper research, the content you do create will be read by a grand total of…no one. That’s not being harsh, that’s the reality of not doing your research.
If you are new to keyword research, it sounds like the most uninteresting, difficult and time-consuming thing that you have to do. Regretfully, that was my mindset when I first learned about keyword research, however I quickly came to the realization that I was woefully ignorant too how vitally important keyword research really is.
When I first started with keyword research I quickly realized how much fun it could be, especially when you keep in mind that when you find a good list of great keywords, that will be a great foundation for your content and it will help with your rankings in Google. There are some excellent tools to help with your keyword research, I listed some of my favorites in another article which you can read if you CLICK HERE.
Plan out your thoughts
You may have heard the old saying, “if you fail to plan, then you plan to fail”, this is very true. Below is a short list of things you should keep in mind when creating your content.
- Don’t waste time trying to be perfect
- What exactly do you want to say?
- Learn how to use keywords correctly
- Give structure to your content
- Keep it short and sweet
Don’t waste time trying to be perfect
I used to take days putting my content together, that was because of two reasons. Firstly, I am the slowest typist on Earth…it’s embarrassing, not to mention I am somewhat of a perfectionist. If like myself you are a bit of a perfectionist, try to put that into submission, because it’s a bit like eating a bowl of rice one grain at a time, after a while it becomes tedious.
What exactly do you want to say?
Secondly, if you don’t have a clear idea of what it is that you want to say and how to put it across, it will take you a lot longer to create your content. You have to plan out your content, get a clear and concise idea of what it is that you want to write.
Learn how to use keywords correctly
When you have completed your keyword research and you have the title for your content, now you can create your content based around the keyword you have chosen, which should be part of your title. A good example of a keyword title would be “how to eat to lose weight”.
Don’t just use the keyword as your title, add a little something to it to make it more interesting, like this “how to eat to lose weight – and have more energy”. This will make your title much more dynamic and entice people to want to read your content.
Now you have your keyword as part of your title, make sure that your keyword also appears in your content naturally, don’t over use it because that will backfire against you, Google really doesn’t like that. Now you just need to build your content around your title’s subject matter.
Give structure to your content
Something that I use as you may have noticed are headings and subheadings. When you use headings and subheadings it gives structure to your content, so your content doesn’t feel like a never ending ramble with no point or meaning to it. Also headings and subheadings helps the reader to bookmark certain parts for future reference.
Keep it short and sweet
Another thing that would be good to keep in mind when creating your content is to keep your paragraphs nice and short, it makes your content more snappy and it’s easier to read. When creating content for a blog or website, it is better to have shorter paragraphs than you would in a book, because it holds the reader’s attention for longer.
Engage your reader’s with visuals
As far as I’m concerned, any time I’m about to read an article the first thing I look for everytime are any graphics. If I see a picture, a video an image of any kind, instantly that grabs my attention and I can’t wait to read that article. Graphics help to demonstrate and emphasize a point, it also adds to the entertainment factor of an article.
Don’t just arbitrarily assign images to your article that mean nothing but, make sure you find good quality images, graphics or videos to help demonstrate your points. Your images must draw the reader’s attention to important points you want to make or they should tell a story, mostly they make your articles look more attractive. Great places you can find graphics for your articles are in the list below.
Many of these websites have millions of free stock photos, videos and vectors, you should be able to find any image you need to make your articles look awesome.
Make them fall in love
Always write your articles with the intention of giving your reader’s the best information you can offer. Put yourself in the same place as your reader’s and ask yourself, would this help me, would I want to come back to this website to learn more?
If you genuinely care about the needs of your audience, that will come across in your articles and your reader’s will become loyal fans. Produce the best content on a consistent basis, whilst projecting your personality and your content will most likely be highly valued and trusted. Go ahead and start creating now and if you have any queries don’t hesitate to ask questions.
Committed to your success,